Surfwheel

A land-surfing board sold directly to riders, many of whom have never tried the sport.

The challenge

Surfwheel is a new kind of product. Many potential buyers are excited by the idea but unsure whether they could actually ride it.

The website needed to sell the experience and reassure people that learning is achievable.

We built the site around the feeling of surfing on land and gave learning support the same prominence as the product itself.

A full-width wave and a short, energetic headline sell the feeling first.

Training videos, a learner guide and support sit beside the product links.

A partner link gives retailers and collaborators a clear way in.

For a new product, the main hesitation is "can I do this?". Visible learning support answers it.

People buy the experience first. The technical detail supports the decision rather than leading it.

First-time riders can see what land surfing feels like and find the learning support they need before they buy.