Lapa plus

A plus-size womenswear brand selling directly to customers, with a growing business partner channel.

Client: Lapa plus
Industry: Plus-size womenswear
Market: Canada
Project: Brand and e-commerce website
Focus: Brand voice · Collections · Business partners

The challenge

Plus-size customers are often underserved by fashion brands, and they notice. Lapa plus needed a website that felt confident and on their side from the first screen.

The brand also sells to business partners, so the site had to support wholesale without diluting the consumer experience.

What we changed

We opened the site on the brand’s point of view, organised shopping around occasions, and gave business partners a clear route of their own.

A statement, not a product grid

The hero carries the brand’s message over lifestyle photography.

Shop by occasion

Occasions, best sellers and new arrivals give customers natural ways to browse.

Business partners in the main navigation

Wholesale has its own route without interrupting retail shoppers.

Why these changes matter

Lead with values

Customers who feel understood stay longer and come back.

Serve two audiences cleanly

Retail and wholesale each get a clear path without getting in each other’s way.

Outcome

Customers meet the brand's point of view first and shop by occasion, while business partners have their own route in.